I clicked on my local television stations' "Action Now" pages and there is not a list of local advertisers? Why?

What can I do to help?

What is CleanTV America?
CleanTV America is a non-profit 501(c)(3) research and education organization whose sole purpose is to provide a forum for citizens to learn what is broadcast on television and voice their concerns to networks, affiliates, and their advertisers in an effort to persuade positive programming change. CleanTV America provides a technology (Action Now) by which specific local advertisers can be identified and targeted for change via an organized public persuasion (emails, letters, boycott, and public demonstration) campaign.

Why CleanTV? Aren't there other organizations doing the same thing as CleanTV?
CleanTV is the only positive television advocacy organization that focuses its persuasion efforts on local advertisers. It is local advertisers who subsidize the broadcasting of offensive network programming through the payment of advertising fees to the local network affiliate — the local distributor of offensive network programs. Local advertisers account for 40% to 60% of a local television station's revenues. When local advertisers refuse to support programs that are contrary to community standards, local stations will be forced, out of the necessity for survival, to broadcast non-offensive programs.

What does local news have to do with offensive network programming?
The most expensive and the most profitable part of a local television station's operation is the local news. It is during the news that the station can charge the largest amount of money for its advertising time because the station can deliver the largest local audience with interest in local issues.

Local television stations use much of the advertising time a provided by the networks to promote and "tease" the local news. This is why you will see commercials for the local news run on almost every network program.

Therefore, the local advertisers who advertise on the local news are really the primary source of revenue that fuels the local network programming. Pressure those advertisers to stop supporting the station because of the offensive network programming and the station will choose to refuse to air network programs that are not consistent with community standards. It's all about free market capitalism.

How does CleanTV work?
CleanTV monitors and prepares daily reports on offensive network programming. These reports, called "Raunch Reports" graphically detail the sex, violence, and profanity used in each program.

CleanTV website visitors read the reports, are offended, and use our Action Now technology to vent their disgust to local television stations and their local advertisers demanding that they stop airing and supporting the programming.

The local stations and advertisers who refuse are targeted for boycott and public demonstration. The boycotts and demonstrations are organized by local television market CleanTV members.

5.

Does CleanTV have a political agenda?
CleanTV is not affiliated with any religious or political group. Simply stated, we represent the 100 million Americans who were offended by what they saw on the 2004 Super Bowl. CleanTV provides a voice for those who believe that network television has gone beyond indecency and offends, through debauchery, the common sensibilities of the average person.

Is CleanTV trying to force its values on the majority of television viewers?
On any given night, 35 to 40 million people watch network television. It is this group of repeat viewers who support the network smut machine.

The 2004 Super Bowl drew an audience of 140 million—a differential of approximately 100 million viewers who normally don't watch network programming.

It is this group that was offended by what they saw and is concerned about the impact of pernicious programming on children, youth, families, and society as a whole. It is this group who represents the majority American opinion. And, it it this majority group that is represented by CleanTV America.

Simply stated, we believe that the American television airways, which are owned by U.S. citizens, have been hijacked by a perverse minority that relishes permissiveness, violence, and profanity. CleanTV is designed to help this decent majority reclaim our airways for the sake of our children, families, and nation.

The "Raunch Reports" are so graphic. Is that necessary?
The "Raunch Reports" are descriptively graphic in nature. We factually distill what was shown and spoken on each of the offensive network programs. Oftentimes, this distillation is shocking but only reflects what was actually aired. We do not whitewash or soften the reports. It is the shock of what actually was broadcast that educates people to how offensive the programming really is without having to actually watch it. It is this shock to the sensibilities that outrages decent people and moves them to action.

The "Raunch Reports" are also sent to the local advertisers so they can learn how offensive the programming is that they are supporting. Most advertisers are unaware of the content they support. These reports have a sobering effect on advertisers and, once they are aware of the programming specifics, this awareness places the responsibility directly on the local advertisers. They can no longer claim ignorance. If they choose to support offensive programming it is with a full awareness of what they are supporting. It is then up to local consumers to decide, based on this knowledge, if they want to continue supporting advertisers who support smut.

I clicked on my local television stations' "Action Now" pages and there is not a list of local advertisers? Why?
If the advertiser portion of your local station's "Action Now" form is empty it is because we do not have volunteer advertiser monitors in your market area. There are over 280 local television markets in the United States with ouver 1,200 local network affiliates. It is impossible for us to identify the local advertisers for each of these stations and that is why we rely on volunteers to provide us with the information. If you would like to be a local advertiser monitor, click here to complete the volunteer form.

What can I do to help?
We need volunteers to organize and run local chapters, to monitor network programming and write "Raunch Reports," to monitor local advertiser, to recruit CleanTV members, and to raise funds. Click here to go to our volunteer information and sign-up form.

Why does CleanTV need financial donations?
CleanTv is challenging a multi-billion dollar network television collosus. We feel we have found its weakness (local affiliates' dependence on local advertisers) but, as a non-profit organization,we need donations to fight this vile monster. Your donations will help us: maintain and improve the CleanTV website; fund local CleanTV chapters, national and local advertising, local boycotts and demonstrations, and fundraising.

WE NEED YOUR HELP TO SUCCEED.

WE BELIEVE THER FUTURE OF OUR CHILDREN, GRANDCHILDREN, AND THE VERY SURVIVAL OF AMERICAN SOCIETY IS AT STAKE. PLEASE HELP!!