Sad State of Network Television
Network television is bad and getting worse. For the most
part, commercial supported television programming is crude,
vulgar, and in short, pornographic. And, like pornography,
network television is destructive to the individual, the
family, and society.
networks are amoral. Their sole purpose is to make money.
Attract viewers with salacious and titillating programming
and charge advertisers a premium to have access to those
viewers. A simple formula that works.
Advertisers—The Key to Change
To distribute its programming, networks depend on local
television stations (affiliates). The affiliates sell advertising
time allotted to them by the network to regional and local
companies (local furniture companies, car dealerships, banks,
etc.). The affiliates depend on this local advertising to
local advertisers refuse to advertise because of pressure
wrought upon them by local consumers, the local affiliates
lose money. If the affiliates can't make it, their network
partners lose money too. The networks, out of economic self-interest,
are then compelled to change. The simple law of supply and
demand. Therefore, the key to change starts at the grassroots
local advertiser level, gathers simultaneous momentum in
multiple media markets, and
reverbates to and at the top of the network boardrooms.
The Network Colossus—An Analogy
of a television network as a multi-billion dollar colossus.
The colossus is formidable, seemingly impenetrable,
and so large, its shadow covers and darkens the land.
But like the statue of precious metal in the biblical
story of King Nebuchadnezzar, the network colossus has
feet of iron and clay.
The "clay feet" of the network colossus are
local affiliate televison advertisers. Attack the feet
with a stone, as in the story of Nebuchadnezzar, and
the mighty statue crumbles.
In this case, through economic pressure starting at
the local advertiser level and reverberating to the
top of the "gold head", the networks will
be compelled to change.
You, through our "Action Now" email technology,
are the stone.
CleanTV Action Now Technology
We have developed an email program that allows you to
select the names of local and national advertisers from
a list and simultaneously send them personalized emails
through the simple click of a submit button. Your email
from the offending programs. When this starts to happen simultaneously
in multiple media markets,
will get the message.
send dozens of emails to
advertisers and television stations
with the click of a button.
the shows they sponsored;
— the specific offending
material in the shows;
— asks them to stop supporting
the offensive programming; and
— tells them you will not
purchase their products or services as long
as they support the programming.
Local Advertisers Respond—Embarassed to
Be Linked to Offensive Programming
The local advertisers take these emails very seriously
especially when they are presented with the graphic
detail of the shows they sponsored and the concern that
the details of their sponsorship will be revealed through
the media to their local customer base. Many advertisers
will call the station, ask the station to remove their
Advertisers Targeted for Local Boycott
If an advertiser continues to support offensive advertising,
they will be targeted for local and national boycott. On
the local level, newspapers are notified of the boycott
and CleanTV volunteers will demonstrate at the advertiser's
place of business until the advertiser decides to rescind
their support of offensive programming.
How to Use CleanTV's Action Now Email Technology.
Select a local station from the navigational menu at
the top of each CleanTV web page.
(2) Read through the items on the menu (station overview,
program schedule, and daily logs with sponsor listings).
(3) Under the "Send Action Now Emails" menu you
have three choices:
Send emails to the local station's owners and management;
Send emails to the station's local advertisers; and
Send emails to the station's national advertisers.
would hope that you would choose all three options.
To send email, for example, to local advertisers for a particular
Click on the local advertiser menu. This will take you to
the local advertiser page.
Select the advertisers from a list.
Type in your name and address and a personal message if
you so desire.
A preformatted email message will be automatically generated
and sent in your name to the advertisers
your help we can be a force in cleaning up network
television hitting the stations where it hurts —
in the pocket book. The approach we present here
is powerful and it works. So please take a few minutes
and use our Action Now technology. Tell the advertisers
and television stations enough is enough! It's time